Snapple

AAF’s NSAC 2017 - 2nd Place Regionals

Background: Snapple needed a dual strategy campaign to maintain relevance within their East Coast "Heartland" while also expanding awareness to the "Non-Heartland" areas of the rest of the country.

Insight: It’s the often overlooked, little moments that cause the most bliss.

Idea: Call attention to the wonderful events that happen in our everyday lives to associate Snapple’s brand perception with these memorable experiences.

Commercial

Out of Home

Social

Experiential - Van Tour

Interact with people across the nation by driving a van to various cities, providing engaging, “Snap Into the Moment” events, such as Main St. go-carting or impromptu softball games.