This year, anything flys.
No, that’s not a typo. It’s Shutterfly’s newly-launched “Anything flys” brand campaign that aimed to encouraged customers to share whatever they deemed worth giving. Released to customers with the annual holiday catalog and on a grand scale with a minute-long TV spot, the concept caught fire during peak season. To continue our celebration of uniqueness, the idea extended into copy I wrote for print, social, and even the intern holiday card.
Social
Holiday Card
Halloween
Happy Halloween to the scary zombies, pretty princesses and all the parents who made it happen! 🎃
International Day of the Girl
Now that’s girl power. 💪This#InternationalDayoftheGirl, celebrate the amazing girls of today who will become the extraordinary women of tomorrow. 👩👧👧
National Cat Day
These kittens have some serious cattitude. 🐈 Happy #NationalCatDay to all the fierce felines out there. 😺
National Sisters Day
But we would have chosen them anyway. Happy#NationalSistersDay to the ones we got lucky with. 👯